Intuit Mailchimp is one of the most prolific companies in establishing a network of branded shows, (not to mention their memorable sponsorship of the first season of Serial,) so this won’t be the only time I review a show from them.
Call Paul follows a pretty typical format of an inquisitive entrepreneur, Paul Jarvis, interviewing small business founders about their journey and it’s been running for 40+ episodes over four seasons.
An interesting aspect of the show’s role in a company podcast network is that from the very first episode, the show has been sponsored and produced by Mailchimp. That leads to a brief mention of Mailchimp at the start and end of the episode, along with a mid-roll ad that promotes a magazine / blog content property from Mailchimp. It’s a good example of being able to use podcast airtime to cross-promote across different company marketing properties, and an interesting contrast to when companies partner with an existing show that is already established and running their own ads.
(Shoutout to the full credited team: Julie Douglas, Ruth Eddy, Sasha Brown, Tiara Darnell, Kai DeJesus, and Zoe Kuhlkin)