Branded company podcasts should have a clear link between the company and the focus of the podcast. If it takes multiple sentences and logical leaps to make that connection, that’s a potential concern. This show from Keurig is a good example of a really strong throughline.

Cafe Culture

Keurig of course makes coffee makers and pods… where else is coffee enjoyed? in coffee shops… what do coffee shops and other community spaces encourage? diverse perspectives. The concept makes for a clear reason Keurig is making the show, and an interesting format where they have main episodes talking to experts about different aspects of thought diversity, and then shorter “break room” episodes where host John Palumbo shares further insights.

The show is also an interesting host and production model, John is the founder of Big Heads Network, which is a podcast production company. I can’t think of another example of the production company lending their own leader to host a client’s show.