Branded podcasts for an industry association rather than an individual company have slightly different priorities, as seen in this show from MMA Global:

Building Better CMOs and Marketing Leaders

They are a trade association for marketing and marketers, so it’s a good fit for the show to cover not just marketing tactics but the rule of the Chief Marketing Officer and other marketing leaders. That helps the show stand out from other marketing & business interviews through more focus on career choices and role definition. Another nice touch is leveraging unique research done by the association - when the interview touches on how to measure the impact CMOs have on companies, host Greg Stuart brings in the data from MMA that reinforces the insights from the guest.