If your company is doing a major product launch or relaunch, that could be the perfect topic for a branded podcast miniseries! In 2020, Ford was preparing to relaunch one of their most iconic brands after a long hiatus - the Bronco.
They certainly invested in a wide range of different marketing channels to support such a major product launch. I hope the podcast got enough attention as part of it, because it’s a great concept and a fun show produced with Pacific Content and hosted by Sonari Glinton with Detroit historian Bailey Sisoy-Moore. The 8 episode series is structured around chronological eras of the Bronco’s history from 1965 through to the new launch. Even if your product doesn’t have the decades of pedigree, highlighting some of the major milestones and trials and tribulations could be just the podcast concept you need.