The two biggest networks of branded company podcasts are Hubspot and LinkedIn, and it’s been a while since I highlighted a show from the LinkedIn side of things:
Big Technology Podcast
If you haven’t checked out the LinkedIn Podcast Network already, they have a model of bringing together some shows that they produce and host in-house, as well as partnering with existing, successful shows related to business and handling advertising and promotion for them. I’m a big fan of this model to get the scale benefits of operating a network of shows, and finding the ones with established audiences that align with the brand.
You can see that with Big Technology podcast, hosted by journalist Alex Kantrowitz. The show has run for almost 300 episodes and Alex interviews lots of big name guests. I listened to the recent episode with Box CEO Aaron Levie that is a casual and insightful discussion about (of course) AI news and other tech topics.
Brands In Audio
Collaboration betweenSounds Profitable andLowerstreet