How many different company partners and collaborators can you have involved in your branded company podcast? I don’t have a universal answer for that, and I’ll point to this interesting example from AIG:

AIG Global Trade Series

The insurance company has put together a show covering different topics about globalization, which works as a theme on episodes ranging from electric vehicles, to the UK elections, to food security. It’s a nice range to show AIG’s expertise informing insurance and investment decisions. What caught my eye listening to the credits to the show though are the huge set of partners mentioned, spanning major markets across the globe - Aspen Institute, Chatham House, Jacques Delors Institute and many more. Having the resources and reach of so many esteemed organizations is a way to show credibility of the show and help with distribution.