If there are a lot of branded company podcasts from players in your industry, it takes a unique approach to stand out, here’s how Smead Capital Management does it:

A Book with Legs

Most financial services branded podcasts focus on trends in the market, investing approach, or business news and interviews. Smead takes an interesting angle that gives them a memorable voice - they talk to authors books that have influenced the team at Smead. There are still elements of economics and financial markets, but with a decidedly historical and academic emphasis.

It’s a fresh way to introduce the firm to additional consumers, and fits in nicely with their positioning. They emphasize safe investment options that reduce risk, and I can see the connection to being thoughtful and learning from history as part of their DNA.