Branded company podcasts need to find their audience among a sea of shows, so it’s good to make it clear what the show is about and what the listener will get out of it. You can’t get any more direct than this show from the industry publication Successful Farming:

15 Minutes with a Farmer

With that explanation of the show format out of the way in five words, I’ll talk about what really works well in it. The interviews are centered around the farmer’s life story, often with themes that touch on tradition and generations, balanced with the role of innovation in farming. There’s also a nice touch where the episode I listened to was tied to an award chosen by Successful Farming, so it adds to the prestige and recognition of their guests. And it’s a welcomed and well-executed detail that the show very rigorously lives up to its episode length promise!